Vehicle graphics should be looked at as more than just a mobile billboard. Although a great medium for increasing brand recognition, vehicle graphics should be viewed as an alternative advertising and marketing medium. By integrating other marketing initiatives into the look of your vehicle graphics you can create a consistent and dynamic brand presence from print to vehicles to web. Also, to use your vehicles to their fullest potential, include social icons, SMS texting campaigns and QR codes to increase consumer engagement and build your following. Vehicle wraps should be viewed as a way to increase brand recognition, lead generation and revenue for all businesses, small and large. It’s amazing how many large businesses still under utilize their vehicles because they think a logo is enough. A mobile billboard is great, but they can be so much more!